It is no mystery why website copywriting has grown exponentially in popularity. Combine the fact that 34% of the world’s population is regularly online and that it is so easy to start up a blog for any site, business or otherwise, and you have reason to get in on writing content yourself. But all content needs the right basic structure to succeed.
Before settling down to write anything, you need to settle on what your copy is going to be about. If you are a business, you may want to focus on how-tos or informational posts involving your industry, or overall news. If it’s more personal, you have a lot to choose from, but having a main focus is key.
The best advice is to choose whatever topic on which you are an expert. You want to share information, ideas and opinions to people as uniquely as possible, so capitalize on what you know best.
Your headline, or title, is a very important piece of information. It is the one sentence that is going to get people to click further or scroll down to read more and it should always be clear and concise.
If you are writing about your top ten favorite comedy films, you don’t want to be vague and say “Top Ten Films.” That doesn’t mean much to a reader; top ten films according to who? In what genre? Of all time? There are too many questions.
But if you write “My Top Ten Comedy Films” that hones in on exactly what you are talking about, let’s your reader know right away that it is an opinion piece and gives them something to expect.
Headlines also work well further into articles, as per this one you are reading right now. Considering “sub headers”, they break up articles into easy to read increments. If it can be done, it should be done to make the experience easier. Website copywriting means making headlines that will grab your readers attention and keep them reading.
Keywords and Website Copywriting
Using the right keywords in your website copywriting, from writing headlines to actual content, is vastly important. It is how Google knows what your copy is about so that someone will stumble upon it in related searches.
If you own a tiling company and want to write about tiling kitchen backsplash, you should be using keywords like “kitchen backsplash” not only in the header, but sprinkled through your content. Too many times and it will be considered keyword stuffing and ultimately look like spam. Make it natural and make sure they make sense within your text.
These keywords ensure you pop up for the right searches on Google and not the wrong ones. Coming up for the wrong keywords or categories won’t ensure any traffic if your content is not what someone is looking for.
If there is one thing you should do above all else when dealing with website copywriting, it is edit, edit, edit. There is far more content out there with errors that you may think (even some big online newspapers have had major typos and grammatical issues). An article editor can catch things that you didn’t see. It is difficult to catch your own mistakes sometimes. A second pair of eyes always pays off.
Perfecting your content means people trust you more. An article riddled with problems may come off incompetent, but one with perfect grammar and clear, concise sentences will prove your intelligence and that your content is worth reading. It will put you steps ahead many others who never bother to edit at all.
What do you find are your biggest obstacles with putting together great web copy? Do you have any more tips about website copywriting that you would like to share? Let us know in the comments section below.