Content Based SEO

Article Marketing is a Key Component of Content Based SEO and Internet Marketing.

Articles are being written by the thousands to create inbound links to websites; thus increasing organic ranking. The quality of some of these articles is appalling. Many are being written by “writers” whose first language is not even English. I’ve seen grammar mistakes, spelling mistakes, and just plain awful writing. Even articles written by writers based in the United States are being published online with content that would make my high school English teacher scream with disgust.

Quantity of Articles should not be at the Expense of Quality

The increase in the quantity of articles for internet marketing is often at the expense of quality. Writers rush to get their package of articles completed often ignoring the basics of good article writing. Keywords are slapped into content at inappropriate places. A well written article uses keywords in flowing content that begs the reader to want more. That’s the kind of article where you want your company to have its name. Do not settle for anything less.

Inbound Links are not the only Reason for Article Marketing

Although inbound links play a part in organic ranking it is not the only reason for your business to take advantage of Article Marketing. Your business needs to be the authority on whatever product or service you are marketing. Do you want the articles that point to your website to be worthless pieces of junk? No, no, and, no! Chances are that someone searching for your business online is going to see some of your articles. How embarrassing to find articles that appear to be written by a third grader.

Image is Everything

Your online image is often the first glimpse that people see before contacting your business. Your image needs to ensure that you are seen in a valued and professional light. Readers will certainly pick up on poorly constructed sentences and spelling errors. What will they do? Quickly click the next search result to find more appropriate information.

An eloquently written article will increase your professional image and gain you and your business the respect it deserves. Always make sure a professional editor reviews anything that goes online concerning your business. Mistakes in articles tell potential clients that you really don’t care. Viewers will think if you are that careless about your online content that you cannot be all that great at your business. The internet has trained us to quickly move to the next article for information that seems more qualified.

Badly Written Articles Equals Bad Advertising

The explosion of Article Marketing as a strategy for increasing website traffic and promoting your website gives you the chance to rise above the crowd. One bad taste of an article that doesn’t cut the mustard could mean the loss of a client that could have brought you much more in revenue than the cost of the article.  It is well worth it to pay a few bucks more and get the quality that can bring you clients.

Show the world wide web that the quality of your articles matches the quality of your business. The need to create inbound links (or backlinks) need not be a reason for a mass of poorly written articles. Show off your business with positive promotion through excellent articles.

While stumbling through the internet today I found this quote on The John Chow dot Com blog:

“When they ask for help or ask a sincere question, respond. When you have an additional question about a post you or someone else on your blog wrote, put it in the comments. When you have a thought about it, put it in the comments. The post should be the conversation starter while the comments are what get your blog community really rolling. You will build a reputation more quickly and people will value your blog all the more if you take the time to interact with them.”Rahil, 5 Ways To Add Value For Your Blog Readers, Dec 2009

Comments can be a real boost to your Content Based SEO strategy. Blogs are meant to be a conversation. What do you derive from a conversation you have with someone? You get a darn good idea what their personality is.

Blogging with Personality

That’s right! Put your personality in your Social Media. I’ve said it before; it is how you present yourself through your blog that brings people back for more. Not only do readers want to see you as an authority, but they want to feel like they know you. If they like your personality and know what you are talking about you will have blog traffic for life.

If your personality comes across as a kind of person that is easy to talk to you will encourage comments and dialogue. What a great way to keep your content fresh. What a great way for search engines to see your site. Search engines love new content so you are also pleasing the SEO gods.

Continue on blogging soldiers. Have some fun when you write. Comment on your own posts when you think of something new. Always respond to reader comments and watch your organic ranking soar…oh, and don’t forget to leave a comment here!

Dear Santa,

Ever since last Christmas you would not believe how good I have been. Yes, it has rather amazed me too. I’ve done everything the right way and have been a good little “white hat” SEO girl. My content based SEO work has been impeccable. My internet marketing techniques are beyond reproach. I’ve done everything by the book and anticipate a great year ahead. I don’t think there is anyone in the whole world wide web that has behaved any better.

My list is really not much, and I know you can easily get me all these items on my list. If you do I promise I will stay at my computer and not bother anyone…not even the cat when he foolishly tries to walk on my keyboard. That last time, I swear my hand just slipped.

1. 500 links a day from .edu and .gov websites. All my comments to be praised and honored by presidents, governors, senators, and deans.
2. Keywords: I really don’t have that many and if you could find it in your heart to rank my website at the top of the SERPs for all of them I would greatly appreciate it.
3. Please, I don’t care how you do it, eliminate all those nasty “black hatters” that have bombarded the internet marketing world. Perhaps an anonymous phone call to the FTC is in order. You know their new ruling went into effect just in time for the Christmas season.
4. Digg.com:  Please place my website and my blog on the first page of Digg. I’m certain everyone will enjoy them so it will sort of be like a Christmas present for everyone.
5. Technorati:  Please see #4 above.
6. Inbound links:  This, dear Santa, is kind of a double present. As mentioned in #1 I would like to have many inbound links from .edu and .gov websites. But let’s not stop there, let’s get inbound links from every single website that has anything to do with what I do. Part two of this double present is that if something  mysteriously happens to my competitors inbound links that might really help things along.
7. Meta Schmeta: I’ve become a little bored with all the meta tags, meta data, meta descriptions and all that silly meta stuff. Would you please take care of that for me and optimize my website for me?
8. A nice shiny robot: I would like my websites crawled on a daily basis and a personalized robot that I can command to crawl at my whim would fit the bill.
9. Website domain registration:  Please backdate my domain registrations back to the year 1846. I think that should be sufficient to show that my sites are committed to their domain name.
10. Directories: I’m getting a little weary submitting to applicable directories so if you could have some of your cute little elves take over this tedious task for me I would have more time to concentrate on doing my nails and hair.
11. Articles: I could really use some more articles. I think about 2,548 articles a day would be just fine…and don’t forget the keywords.

Just to remind you again; I have been extremely good this year. I have even helped old ladies cross the street. I’ll be waiting patiently Christmas morning sitting at my computer waiting for my organic rankings to skyrocket. Thank you in advance!

That’s about it for now Santa. Your milk and cookies will be here waiting.

Sincerely,

Eliz

Internet marketing using content based SEO almost always includes a blog. Whether you have just started a blog or been doing it since the beginning of blogdom; chances are you don’t have nearly the following as some of the most popular. Everyday Technorati publishes a list of the most popular blogs. Check these out and see how you can make your blog better to compete with these top rated weblogs.

Technorati Top Ten Blogs

1. The Huffington Post
   Arianna Huffington covers it all. Politics, entertainment, technology, living, books, and more. This online newspaper stays on the top of the most favorite blogs.
2. TechCrunch
   TechCrunch was founded on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies.
3. Gizmodo
   Gizmos and gadgets reviewed with a quirky twist.
4. Boing Boing
   Tech, gadgets, science, art, culture, action are just some of the subjects covered in this popular blog.
5.  Mashable
   The Social Media Guide. This is the bible of social media. Great statistics, videos, news, and links. A must read for all you social media freaks.
6. Engadget
   More gadgets. Obviously internet techies love this stuff.
7. Gawker
   Now we’re talking, nothing better than some good gossip and peculiar news.
8. The Daily Beast
   Entertainment, politics, celebrity, news…sound a little like The Huffington Post?  There is even a Huffington Post Daily Beast Coverage.
9. Celebrity Gossip | TMZ
   Nothing gets online viewers better than some good juicy celebrity gossip.
10. National Review
    News, news, and more news. Topic of the day seems to be Sarah Palin’s new book and the civilian trial in New York for the terrorists (don’t even get me started on that one).

 If you haven’t registered your blog with Technorati, you better get on it. They are changing their submissions standards and it’s not quite as easy to “claim” your blog. Latest report from “claiming” a blog was “Because of backlog, it may take quite some time for evaluation.” So get on it and maybe you will be the next blog to be on their prestigious top ten list.

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As a content based SEO company we reveiw, on a daily basis, all kinds of different content for the internet. Spelling is one of the most important items to be reveiwed.  The English language has so many rules but what is even more confusing are the different ways to spell different sounds.

Today we have spelling and grammar checkers in many of are applications on our PCs. But they don’t always catch errors because it may be a word but not the correct word. Always proofread and double check anything that the public will see. A coupel extra minutes can help save your reputation. Its certainly worth you’re while. Your internet marketing campagn will be a step above what other companies work with.

One of my pet peaves that I commonly see is SEO company websites, from countries outside the United States, that do not use proper spelling and grammar. How comfrotable would you be with having them write your content? If the spelling and grammar on there website is not correct, can you imagine how botched up your articals, press releases, or blog posts would be? Your business could quickly loose it’s professional status and loose clients and potential clients.

How many spelling and grammar errors did you catch in this blog post?

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Socialnomics made this great video. Social media is here to stay. More proof that content based SEO plays a huge part in internet marketing. Amazing statistics and very well done.

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All types of different  people and businesses are using blogs to create a web presence and conversation. The word “blog” was originated from the term web log. They log people’s actions, reactions, and thoughts. An interesting blog creates an on-line community of people interested in similar issues and subjects. Some have thousands and thousands of followers and are a major force in social media.

Blogs Increase Organic Ranking

In todays business world they are a necessity as vast numbers of people search on-line for research and information before buying. Organic ranking for blogs are among the highest because content is updated frequently showing search engines fresh content to crawl. Any high quality internet marketing campaign includes a blog. Content based SEO is crucial to internet marketing and blogs are a big part of that toolbox.

Wordpress October Statistics

Wordpress, my favorite blog provider, announced their October statistics on November 4th. If you have any doubts about blogs being an important and commonly used social media tool these statistics will prove their growth.

• 467,107 blogs were created.
• 6,690,017 posts were published.
• 494,186 new users joined.
• 7,623,730 file uploads.
• 4,986 gigabytes of new files.
• 842 terabytes of content transferred from our datacenters.
• 9,281,146 comments.
• 7,856,864 logins.
• 1,405,459,558 pageviews on WordPress.com, and another 1,474,457,685 on self-hosted blogs (2,879,917,243 total across all WordPress blogs we track).
• 2,509,895 active blogs and 25,386,866 active posts, where “active” means they got a human visitor.
• 1,600,608,549 words.

Put a Blog in your Internet Marketing Toolbox

These statistics prove that blogs have emerged as one of the best marketing tools the web provides. Blogs are easy to create and convenient to use. They give internet marketers an opportunity to promote their business in a web friendly atmosphere, appearing accessible and friendly. Not only can businesses get their word and out and create authority but blog comments allow for followers reactions and input. What a great way for a business to keep on top of their clients, and potential clients wants and needs.

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Today was my first conference call with the National Association of Moms in Business. It is the leading national association for entrepreneurial, executive, and CEO Moms. Started in 2003 they provide a voice, empowerment, education, and relationship building for moms in business.

The topic of todays conference call was “Marketing on the Internet: Getting the Results You Want.” Gina Robison-Billups, the founder of the association was the guest speaker. Her insights into social media marketing were both informative and enlightening. Her comparison of social media being a networking cocktail party was right on target.  Following are some of the topics covered today:

Social Media to Help your Business

1. Articles: three to five articles a month posted on your website
2. Press Releases
3. Profiles should include a 30 second elevator speech
4. Have a website: it’s surprising how many businesses still do not have a business to link to and refer clients
5. Something to give: advice, support, connections, Membership to Moms in Business, etc.
6. Facebook page
7. Twitter account
8. Linked In
9. Public profiles
10. Forums and discussions

This tool kit covers the basics of social media. I was so excited about the topic of the conference call I could hardly stand it. I muted myself for the meat of the presentation but could not help myself afterward and simply had to participate and expound a little on what you can do with social media.

Articles

We love articles! What a great tool to show authority and expertise. The more articles the better. Posting to article submission sites in many cases is free and an easy way to get your word out and create inlinks to your website. Articles are a key ingredient in content based SEO. Google loves them too and looks at them like votes of confidence.

Websites and Blogs

For those in business that do not have a website at least start a blog. They are free, easy, and if updated as they should provide new and exciting content for followers.  Bookmarking, linking, and pinging can bring more followers and more eyes to your business. Search engines, like Google, see all this behind the scenes work and use it to raise organic ranking.

Facebook

Facebook has grown exponentially in the last year. According to Mashable, the Social Media Guide, they grew from 100 million to 200 million users in less than eight months. If it were a country, it would be bigger than Brazil. How’s that for growth? A Facebook page for a business can gain a high search engine ranking in very little time. Oh, and need I mention?…Google loves them.

Thanks to Gina Robison-Billups

I would like to give a special thanks to Gina for having this conference call and letting the members of the National Association of Moms in Business know the importance of social media. As a new member I intend to become more involved and participate in more of their networking and events.

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