So you have your blog, your Twitter account and your Facebook page and nothing is really happening for you. Are you using it how you should? Are you taking full advantage of what social media has to offer? Probably not!
Don’t Forget the “Social” Part
It is “social media” after all. Be sociable and get your personality out there. When you are writing for your blog let your personality shine. Unless you are extremely boring, and can only come up with some mind-numbing content, you need to promote yourself through your social media platforms. If you happen to be one of those engineer type personalities, perhaps it is you that needs a good ghost writer.
Not to stray too far from the subject matter here, but that does bring up one of my favorite jokes:
Q. What does an engineer use for birth control?
A. His Personality
Sarcasm and Witt Never Hurts
Afraid of causing any controversy because you might alienate some of your traffic? Don’t worry about it. Controversial subjects often bring more traffic, more comments, and more awareness of…who else? YOU! Write what you think and don’t look back. Interject some sarcasm and witt to keep your readers alert. You just might be surprised what it can do for you and whatever it is you are promoting.
Stand Out from the Internet Crowd
More and more businesses are using social media to build their business. So what makes you stand out from the crowd? Whether it is something miniscule or huge that’s the message you need to be getting out there on the world wide web. Think about it and ask yourself some questions:
- Are all the widgets green and yours is blue?
- Are your products manufactured in the United States while your competition imports from China?
- Are you an all female business in a male dominated industry? Or vice versa for those of you who might think I am gender biased.
- Is your product cheaper but better?
- Does your customer service guarantee immediate results?
The internet is full of spam, advertising, and links galore. Don’t always be promoting your business or product. Tell the world something interesting and unique. Be daring and don’t even put a link in your post or blog.
Your Social Media ROI
Return on Investment is almost always determined and measured through sales. Use your social media avenues to get a bigger return at a nominal cost. Internet marketing can be fun and easier than you might think. It beats pay-per-click and besides a better ROI it will bring you some personal satisfaction. You got yourself out there and made it happen.