Online Marketing: No more Yellow Pages

Websites Take Over Yellow Pages

Everyday we do more and more on the web. We pay our bills, check our bank account, read email, and research for answers to our questions. Remember when the new Yellow Pages delivered at our door was a big deal? It’s a thing of the past. I take my paper phone books directly from my front door to the trash can. Why lug around a giant book when with a click of my mouse I can find any business out there worth its salt. Online marketing has taken over.

Increase Sales and Awareness of Your Business

Businesses are straying from printed advertising and launching internet marketing campaigns that are more likely to increase sales and awareness of their business. Millions of dollars are being spent on pay per click campaigns and Google is loving it.  When you do a Google search, and see all the businesses listed on the right, think dollar signs. Advertisers pay a fortune to be listed there.

Organic Ranking Rules the Internet

Organic ranking (the left side listings when you do a Google search) is the most valuable place your website can be. It is where most searchers go to find what they are looking for online. Among other things, search engines look for how many links your website has linking back to it and decide where to put something in the results. Other methods, that search engines like Google use, are top secret and kept in a vault with the combination only known to the internet fairies. Seriously, Google changes so often no one can keep up with them.

Marketing Your Business

SEO (search engine optimization) plays a critical role for businesses. The internet has changed our way of living and the way a business advertises. Don’t let your business get forgotten and discarded like the phone books.

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