Content Based SEO

Article Marketing is a Key Component of Content Based SEO and Internet Marketing.

Articles are being written by the thousands to create inbound links to websites; thus increasing organic ranking. The quality of some of these articles is appalling. Many are being written by “writers” whose first language is not even English. I’ve seen grammar mistakes, spelling mistakes, and just plain awful writing. Even articles written by writers based in the United States are being published online with content that would make my high school English teacher scream with disgust.

Quantity of Articles should not be at the Expense of Quality

The increase in the quantity of articles for internet marketing is often at the expense of quality. Writers rush to get their package of articles completed often ignoring the basics of good article writing. Keywords are slapped into content at inappropriate places. A well written article uses keywords in flowing content that begs the reader to want more. That’s the kind of article where you want your company to have its name. Do not settle for anything less.

Inbound Links are not the only Reason for Article Marketing

Although inbound links play a part in organic ranking it is not the only reason for your business to take advantage of Article Marketing. Your business needs to be the authority on whatever product or service you are marketing. Do you want the articles that point to your website to be worthless pieces of junk? No, no, and, no! Chances are that someone searching for your business online is going to see some of your articles. How embarrassing to find articles that appear to be written by a third grader.

Image is Everything

Your online image is often the first glimpse that people see before contacting your business. Your image needs to ensure that you are seen in a valued and professional light. Readers will certainly pick up on poorly constructed sentences and spelling errors. What will they do? Quickly click the next search result to find more appropriate information.

An eloquently written article will increase your professional image and gain you and your business the respect it deserves. Always make sure a professional editor reviews anything that goes online concerning your business. Mistakes in articles tell potential clients that you really don’t care. Viewers will think if you are that careless about your online content that you cannot be all that great at your business. The internet has trained us to quickly move to the next article for information that seems more qualified.

Badly Written Articles Equals Bad Advertising

The explosion of Article Marketing as a strategy for increasing website traffic and promoting your website gives you the chance to rise above the crowd. One bad taste of an article that doesn’t cut the mustard could mean the loss of a client that could have brought you much more in revenue than the cost of the article.  It is well worth it to pay a few bucks more and get the quality that can bring you clients.

Show the world wide web that the quality of your articles matches the quality of your business. The need to create inbound links (or backlinks) need not be a reason for a mass of poorly written articles. Show off your business with positive promotion through excellent articles.

You use the internet frequently. You love using email. You search on Google for whatever you want to know. But do you know much about SEO, organic ranking, or Web 2.0?

SEO is an acronym for Search Engine Optimization. It is the process of promoting websites in search engines like Google, Bing, and Yahoo.

Search engines frequently crawl through websites reading text and determining where exactly to place a website in the search results. They decide what comes up when you enter certain words or phrases when searching for information on the internet. SEO plays a large part in this by optimizing web pages in order to make them search engine friendly. This can result in higher positions or organic ranking in search results.

Organic Ranking

 No, it’s not just for health nuts wanting to be positioned at the top of the food chain. Organic ranking is any website that is listed in the free section of search results. It is not a paid or sponsored listing. The vast majority of internet  searchers click on the organic results. People generally trust organic results and they usually offer many choices. They are considered the most significant results.

You might think of it like watching TV. The organic ranking is the program and the paid or sponsored lists are the commercials. Trusting what is said in the program  often comes more easily than it does to a paid commercial. Many people are skeptical of the paid listings, commonly known as PPC or Pay Per Click because they know those listings are there because a company was willing to pay the big bucks to get their message in front of them.

Organic search results are based on content and keyword relevancy.  That, my friends, is where the term “Content Based SEO” was derived. The number of inbound links from other websites also plays a role in your ranking. The amount and types of links coming to your site does make a difference.

Don’t think paying for a service that says they will post 1,000 inbound links for you will do the trick. These links need to be based in content from reputable websites that are actually about or similar to what you do or what your keywords are. This can be accomplished through articles, blogs, web 2.0 pages, comments on other blogs, and social media.

Web 2.0 Pages

Web 2.0 pages have been a buzz word for a few years now in the internet marketing world. Wikipedia gives one of the best definitions.

The term “Web 2.0” is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

Is that definition a little too gibberish and techy? To give you an idea of some important Web 2.0 pages EBizMBA listed these sites as the top 10 Web 2.0 pages. They are ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.

1. YouTube.com
2. Wikipedia.org
3. Craigslist.org
4. Twitter
5. PhotoBucket
6. Flickr
7. Wordpress.com
8. IMDB.com
9. Digg.com
10. eHow.com

More Beginner SEO to Come

This brief explanation is just  the tip of the iceberg. There are so many more mountains to climb. I’ll be back with more fascinating SEO explanations. I’ll delve deeper into just exactly what is content based SEO.

If you have any specific questions or topics you would like covered just comment below…and if you really like this you can share it with your buddies right below here!

While stumbling through the internet today I found this quote on The John Chow dot Com blog:

“When they ask for help or ask a sincere question, respond. When you have an additional question about a post you or someone else on your blog wrote, put it in the comments. When you have a thought about it, put it in the comments. The post should be the conversation starter while the comments are what get your blog community really rolling. You will build a reputation more quickly and people will value your blog all the more if you take the time to interact with them.”Rahil, 5 Ways To Add Value For Your Blog Readers, Dec 2009

Comments can be a real boost to your Content Based SEO strategy. Blogs are meant to be a conversation. What do you derive from a conversation you have with someone? You get a darn good idea what their personality is.

Blogging with Personality

That’s right! Put your personality in your Social Media. I’ve said it before; it is how you present yourself through your blog that brings people back for more. Not only do readers want to see you as an authority, but they want to feel like they know you. If they like your personality and know what you are talking about you will have blog traffic for life.

If your personality comes across as a kind of person that is easy to talk to you will encourage comments and dialogue. What a great way to keep your content fresh. What a great way for search engines to see your site. Search engines love new content so you are also pleasing the SEO gods.

Continue on blogging soldiers. Have some fun when you write. Comment on your own posts when you think of something new. Always respond to reader comments and watch your organic ranking soar…oh, and don’t forget to leave a comment here!

Dear Santa,

Ever since last Christmas you would not believe how good I have been. Yes, it has rather amazed me too. I’ve done everything the right way and have been a good little “white hat” SEO girl. My content based SEO work has been impeccable. My internet marketing techniques are beyond reproach. I’ve done everything by the book and anticipate a great year ahead. I don’t think there is anyone in the whole world wide web that has behaved any better.

My list is really not much, and I know you can easily get me all these items on my list. If you do I promise I will stay at my computer and not bother anyone…not even the cat when he foolishly tries to walk on my keyboard. That last time, I swear my hand just slipped.

1. 500 links a day from .edu and .gov websites. All my comments to be praised and honored by presidents, governors, senators, and deans.
2. Keywords: I really don’t have that many and if you could find it in your heart to rank my website at the top of the SERPs for all of them I would greatly appreciate it.
3. Please, I don’t care how you do it, eliminate all those nasty “black hatters” that have bombarded the internet marketing world. Perhaps an anonymous phone call to the FTC is in order. You know their new ruling went into effect just in time for the Christmas season.
4. Digg.com:  Please place my website and my blog on the first page of Digg. I’m certain everyone will enjoy them so it will sort of be like a Christmas present for everyone.
5. Technorati:  Please see #4 above.
6. Inbound links:  This, dear Santa, is kind of a double present. As mentioned in #1 I would like to have many inbound links from .edu and .gov websites. But let’s not stop there, let’s get inbound links from every single website that has anything to do with what I do. Part two of this double present is that if something  mysteriously happens to my competitors inbound links that might really help things along.
7. Meta Schmeta: I’ve become a little bored with all the meta tags, meta data, meta descriptions and all that silly meta stuff. Would you please take care of that for me and optimize my website for me?
8. A nice shiny robot: I would like my websites crawled on a daily basis and a personalized robot that I can command to crawl at my whim would fit the bill.
9. Website domain registration:  Please backdate my domain registrations back to the year 1846. I think that should be sufficient to show that my sites are committed to their domain name.
10. Directories: I’m getting a little weary submitting to applicable directories so if you could have some of your cute little elves take over this tedious task for me I would have more time to concentrate on doing my nails and hair.
11. Articles: I could really use some more articles. I think about 2,548 articles a day would be just fine…and don’t forget the keywords.

Just to remind you again; I have been extremely good this year. I have even helped old ladies cross the street. I’ll be waiting patiently Christmas morning sitting at my computer waiting for my organic rankings to skyrocket. Thank you in advance!

That’s about it for now Santa. Your milk and cookies will be here waiting.

Sincerely,

Eliz

Did you know that an astounding 83% of press releases are ineffective?  The sad fact is that, while many people have good intentions, very few actually know how to write a press release that makes someone stop and read it.

I think that the number one problem is simple–formatting.  If people would keep in mind that formatting is not just a formality, they would find that more people stop and read their article opposed to an article with huge blocks of text that goes on and on and on…

Why Does the Length of a Paragraph Matter with Online Press Releases?

Back in the days of high school and college composition, your teacher was looking for more than two sentences in a paragraph that included a topic sentence, three supporting sentences, and a conclusion.  Now, things just don’t work like that in cyber space.  You are dealing with very short attention spans here.

When your prospect hops online looking for some recent news on the latest product that you just released, they need something that their eye can skim over.  If you want it picked up by other journalists, bloggers, and social media, you need to make sure it has scanability.

People are tired, overworked, and overloaded with information.  What makes you so special that you are going to capture their attention with your lengthy explanations?  Break those paragraphs up to something like three or four lines.

And if you already understand the concept of short paragraphs, make sure you don’t forget the line breaks, too.

How to Use Capital Letters in an Online Press Release

As you can already tell from my subheaders and titles, I prefer Title Case.  If you really don’t want to do Title Case, just capitalize all the letters.  Most places will accept it this way.  If you decide not to capitalize anything, expect it to be sent back.

If you decide to CAPITALIZE EVERYTHING, definitely expect it to be sent back.  And if it isn’t sent back, expect to offend some of your prospects because they feel like you are shouting at them.

You can easily have your Word program do this by going to Tools> Change Capitals> and Title Case.

More Press Release Tips to Come

If you want to know more about how to write a press release, over the next 7 days, I will be writing what I refer to as the 7 Deadly Sins of the Press Release Writer.  We’ll be covering quotes, images, linking, keywords, newsworthiness, and promoting your press release.

Until then, remember–formatting is not just a formality!  If writing a press release seems overwhelming, you can always hire a team of highly qualified press release writers to do the job correctly.

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