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	<title>Content Based SEO &#187; Erin Zimmerman</title>
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	<description>Simplifying Internet Marketing with Great Writing</description>
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		<title>How to Write a Press Release that Makes People Stop and Look</title>
		<link>http://contentbasedseo.com/how-to-write-a-press-release-that-makes-people-stop-and-look/</link>
		<comments>http://contentbasedseo.com/how-to-write-a-press-release-that-makes-people-stop-and-look/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 18:32:09 +0000</pubDate>
		<dc:creator>Erin Zimmerman</dc:creator>
				<category><![CDATA[Content Based SEO]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[how to write a press release]]></category>
		<category><![CDATA[online press release]]></category>
		<category><![CDATA[online press releases]]></category>
		<category><![CDATA[press release writer]]></category>
		<category><![CDATA[press release writing]]></category>

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		<description><![CDATA[Did you know that an astounding 83% of press releases are ineffective?  The sad fact is that, while many people have good intentions, very few actually know how to write a press release that makes someone stop and read it. I think that the number one problem is simple&#8211;formatting.  If people would keep in mind [...]]]></description>
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