Content Based SEO

Article Marketing is a Key Component of Content Based SEO and Internet Marketing.

Articles are being written by the thousands to create inbound links to websites; thus increasing organic ranking. The quality of some of these articles is appalling. Many are being written by “writers” whose first language is not even English. I’ve seen grammar mistakes, spelling mistakes, and just plain awful writing. Even articles written by writers based in the United States are being published online with content that would make my high school English teacher scream with disgust.

Quantity of Articles should not be at the Expense of Quality

The increase in the quantity of articles for internet marketing is often at the expense of quality. Writers rush to get their package of articles completed often ignoring the basics of good article writing. Keywords are slapped into content at inappropriate places. A well written article uses keywords in flowing content that begs the reader to want more. That’s the kind of article where you want your company to have its name. Do not settle for anything less.

Inbound Links are not the only Reason for Article Marketing

Although inbound links play a part in organic ranking it is not the only reason for your business to take advantage of Article Marketing. Your business needs to be the authority on whatever product or service you are marketing. Do you want the articles that point to your website to be worthless pieces of junk? No, no, and, no! Chances are that someone searching for your business online is going to see some of your articles. How embarrassing to find articles that appear to be written by a third grader.

Image is Everything

Your online image is often the first glimpse that people see before contacting your business. Your image needs to ensure that you are seen in a valued and professional light. Readers will certainly pick up on poorly constructed sentences and spelling errors. What will they do? Quickly click the next search result to find more appropriate information.

An eloquently written article will increase your professional image and gain you and your business the respect it deserves. Always make sure a professional editor reviews anything that goes online concerning your business. Mistakes in articles tell potential clients that you really don’t care. Viewers will think if you are that careless about your online content that you cannot be all that great at your business. The internet has trained us to quickly move to the next article for information that seems more qualified.

Badly Written Articles Equals Bad Advertising

The explosion of Article Marketing as a strategy for increasing website traffic and promoting your website gives you the chance to rise above the crowd. One bad taste of an article that doesn’t cut the mustard could mean the loss of a client that could have brought you much more in revenue than the cost of the article.  It is well worth it to pay a few bucks more and get the quality that can bring you clients.

Show the world wide web that the quality of your articles matches the quality of your business. The need to create inbound links (or backlinks) need not be a reason for a mass of poorly written articles. Show off your business with positive promotion through excellent articles.

All over the internet, for this holiday season, websites are extolling the great benefits of video chat. You can see and chat with business associates and family. You can transform your world into a virtual studio! Video conferences are the hottest thing since sliced bread.

Let me say a few things about video chat from a woman’s point of view. I would love to see statistics on how many men use video chat compared to women. I’ll bet you ten bucks it is more men than women that utilize this blossoming software.

Any women reading this most surely realize my profound reasons as to why us girls are not totally onboard with video chat. But just for grins, and for the benefit of the men folk, I will discuss here why I am not jumping on the video chat boat.

Business Casual + Video Chat = NO WAY

I usually work from my home office. “Business casual” has a whole different meaning when you work from home. Business casual usually means a break from the ties for men and some companies are even brazen enough to let you wear jeans. Not so when you work from home.

Business casual, for me working at home, means you can usually find me in front of my computer with old sweats or my favorite flannel pants and an old sweatshirt on. I’ve saved enough money to buy half of Google with the money I’ve saved on dry-cleaning. By the way, you will not really find me at home in this outfit because I will not be answering the doorbell.

No Make-up + Video Chat = GO AWAY

Make-up…not happening when I’m home with my dogs. They don’t seem to mind. I’m not putting it on just so I can video chat. I know some of you women out there venture out sans make-up but that is far too frightening a thought for me to even imagine. Might be a little scary for the world too. My before and after pictures are quite amazing, if I say so myself.

Video Chat at the Office

Even when I venture into the office I don’t think I would use it as often as the men there. I can see it now. The video phone rings and first I have to check my lipstick. By the time that task is over I most certainly would have missed the call.

Give me that Old Time Communication

I’ll stick with the regular old phone any day. As a matter of fact, just email or IM would work great for me. I can email in my favorite Cardinal shirt. I can instant message with my hair in a tumbled mess. I cannot picture myself using video chat on any type of regular basis.

Video chat has been around for quite some time now. Many new softwares will be implemented during the holiday season. They truly are an amazing creation by the techy gurus. But I bet they weren’t women!

The 2010 beta version of Microsoft Office is available now. Of course it is! I finally, a couple months ago, installed the latest version and now they are coming out with a new one. Blogs are buzzing about it and much is being written for content based SEO.

The first public beta of Microsoft Office 2010 is now available as a free download on microsoft.com/office. And other then Office, you can also download Visio 2010 beta and Project 2010 beta for your Windows computer.labnol, Microsoft Office 2010 Beta Now Available for Download, Nov 2009

Check out their whole article for more information.

Microsoft has listed the top ten benefits of Microsoft Office 2010. Here are their top three:

Express your ideas more visually

Office 2010 opens up a world of design options to help you give life to your ideas. The new and improved picture formatting tools such as color saturation and artistic effects let you transform your document visuals into a work of art. Combined with a wide range of new pre-built Office themes and SmartArt® graphic layouts, Office 2010 gives you more ways to make your ideas stick.

 

Accomplish more when working together

Brainstorm ideas, provide better version control, and meet deadlines faster when you work in groups. The co-authoring experience for Microsoft® Word 2010, Microsoft PowerPoint 2010, Microsoft® Excel Web App and Microsoft OneNote shared notebooks let you work on a file with several people at once – even from different locations.

 

Enjoy the familiar Office experience from more locations and more devices

With Office 2010, you can get things done more easily, from more locations and more devices. Using a smartphone or virtually any computer with an Internet connection, you can work when and where you want to work.

They are offering a free download. I am trying it now and will update soon with my thoughts and review.

Surfing the internet today brought me to this website with some nice tools:

Check out some of the latest MakeUseOf discoveries. All listed websites are FREE (or come with a decent free account option). No trials or buy-to-use craplets. For more cool websites and web app reviews subscribe to MakeUseOf Directory.Aibek, Cool Websites and Tools [November 18], Nov 2009

Read the whole article for more information.

Facebook Updates for Promotions

As of November 4, 2009 Facebook has revised their Promotions Guidelines. These new guidelines in no way bring an end to any company from using promotions like sweepstakes and contests. But they do place a few added restrictions for them.

Following is an excerpt from the Facebook Promotions Guidelines:

Section 1. General

1.1 Without limiting any provision set forth herein, you acknowledge and agree that you are responsible for ensuring that any promotion and the administration, advertising, publicizing and fulfillment of such promotion complies with all applicable federal, state, provincial and local laws and applicable regulatory and industry rules, regulations and guidelines.

1.2 You are fully and solely responsible and liable for your promotion, including, without limitation, every element of publicizing or administering a promotion on Facebook or using any part of the Facebook Platform, even if Facebook authorizes a promotion to be publicized or administered on Facebook or using any part of the Facebook Platform.

1.3 You will not in any way use our name, trademarks, trade names, copyrights, or any other of our intellectual property in the rules or any other materials relating to the promotion, without express written consent.

1.4 The promotion and any publicity associated with the promotion must be true and accurate, and cannot mislead, deceive or otherwise misrepresent the prize or any other aspect of the promotion.

Section 2. Prohibitions

You may not publicize or administer a promotion on Facebook if:

2.1 The promotion is open or marketed to individuals who are under the age of 18;

2.2 The promotion is open to individuals who reside in a country embargoed by the United States;

2.3 The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;

2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, dairy, firearms, prescription drugs, or gasoline;

2.5 The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or

2.6 The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.

Click here to read all of the Facebook Promotions Guidelines.

As usual when new or updated guidelines come out they may appear to be daunting. However, these guidelines will only help to make Facebook a more legitimate and secure site to visit and use. Your content based internet marketing campaign can benefit greatly from using Facebook. So read the promotions guidelines and continue on with your social media with confidence.

Internet marketing using content based SEO almost always includes a blog. Whether you have just started a blog or been doing it since the beginning of blogdom; chances are you don’t have nearly the following as some of the most popular. Everyday Technorati publishes a list of the most popular blogs. Check these out and see how you can make your blog better to compete with these top rated weblogs.

Technorati Top Ten Blogs

1. The Huffington Post
   Arianna Huffington covers it all. Politics, entertainment, technology, living, books, and more. This online newspaper stays on the top of the most favorite blogs.
2. TechCrunch
   TechCrunch was founded on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies.
3. Gizmodo
   Gizmos and gadgets reviewed with a quirky twist.
4. Boing Boing
   Tech, gadgets, science, art, culture, action are just some of the subjects covered in this popular blog.
5.  Mashable
   The Social Media Guide. This is the bible of social media. Great statistics, videos, news, and links. A must read for all you social media freaks.
6. Engadget
   More gadgets. Obviously internet techies love this stuff.
7. Gawker
   Now we’re talking, nothing better than some good gossip and peculiar news.
8. The Daily Beast
   Entertainment, politics, celebrity, news…sound a little like The Huffington Post?  There is even a Huffington Post Daily Beast Coverage.
9. Celebrity Gossip | TMZ
   Nothing gets online viewers better than some good juicy celebrity gossip.
10. National Review
    News, news, and more news. Topic of the day seems to be Sarah Palin’s new book and the civilian trial in New York for the terrorists (don’t even get me started on that one).

 If you haven’t registered your blog with Technorati, you better get on it. They are changing their submissions standards and it’s not quite as easy to “claim” your blog. Latest report from “claiming” a blog was “Because of backlog, it may take quite some time for evaluation.” So get on it and maybe you will be the next blog to be on their prestigious top ten list.

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